It all begins with you. And good strategy.

It all begins with you. And a good strategy.


Exploration analysis

We take the time to get to know you, understand your consumers, analyse your market and the competition.

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Everything we need to know about you.

Before we can (re)position you meaningfully in your market and work on your identity and brand image, we make sure we know all your ins and outs, your consumers and competitors, and the market in which you operate.

This requires a period of in-depth exploration and reflection, during which we carefully examine every element and microelement of your ecosystem.

Workshops and dialogue

Brand audit

Competitive analysis and intelligence

SWOT analysis


Positioning brand identity

Together, we redefine you to better position yourself, help you stand out from the competition and make an impression.

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Let us make your brand a reference.

This second strategic phase consists of (re)positioning yourself in your market and defining, or refining, your brand identity. This involves thinking about your value proposition, and about your mission, vision, values and sales promise.

The aim of this fundamental step is to deliver a summary document detailing your brand strategy. An indispensable reference tool that aims to ensure consistency throughout your communication.

Value proposition


Brand platform

Brand identity

Caracal Agency