Developing the top 1% of real estate agency websites
Inside Properties
Life is marked by milestones everyone eventually experiences.
From taking our first steps, uttering our first words, sharing our first kiss, to acquiring our first real estate property.
In most cases, obtaining a property requires engaging a real estate agency, precisely the service offered by Inside Properties.
Based in Brussels, Inside Properties is a unique real estate agency, specializing in buying and selling properties. Their distinct approach? They limit themselves to showcasing only 3 properties at a time.
Working alongside Maastery, Caracal had the privilege to support Inside Properties on multiple fronts.
By focusing on the Brussels market, offering a premium service by limiting themselves to three properties, and providing home staging to clients, they already set themselves apart.
However, differentiation is just half the battle. The challenge is to have the right tools to fully leverage that unique position.
This is where Caracal stepped in, crafting a brand-new website for Inside Properties and ensuring its organic search engine visibilit
Methodology
To equip Inside Properties to tackle market challenges via their website, a thorough competitor analysis was our starting point. Our goals were clear:
- Understand competitors’ website structure and information presentation.
- Identify keywords these sites rank for to attract potential buyers.
The aim was to emulate the best practices and pinpoint how to ensure Inside Properties’ market prominence.
Moreover, Caracal’s vast experience with real estate agencies greatly informed our approach.
Today, the website stands in the top 1% of real estate websites in Belgium, thanks to its design, user experience, and lead capture capabilities.
A visually appealing and swift website only impacts a business if it generates visits, making SEO vital.
Especially when target audiences rely on Google for content or search with service-related keywords without knowing your brand name.
- Parvis de Saint-Gilles
- Porte de Namur
- Quartier Uccle
- Fort Jaco
- Cimetière Ixelles
- Place Brugmann
- Etc..
Impact
Tout d’abord,
le design du nouveau site web ainsi que l’expérience utilisateur qu’il propose a permis à l’agence d’améliorer son image de marque et de générer plus de confiance auprès des vendeurs et des acheteurs qui voudraient recourir à ses services.
Ensuite,
la stratégie SEO que nous avons implémentée, combinée aux choix techniques que nous avons faits, permet aujourd’hui de générer un flux constant de 2.400 visites mensuelles sur le site web d’Inside Properties. Ces visites étant possibles grâce au positionnement avantageux de l’agence sur plus de 750 mots-clés différents.
Enfin,
ces visites sont transformées en clients potentiels pour l’agence, grâce à l’ensemble des formulaires de capture présents sur le site. Ceux-ci permettent en effet de capturer leurs informations de contact, que ce soit en proposant une estimation de bien aux vendeurs ou un formulaire de recherche aux acheteurs. Ces informations sont ensuite envoyées dans un CRM, ce qui permet à Inside Properties de suivre efficacement chacun de ses clients potentiels.
Indeed, partnering with the right technical team requires investment. Yet, not only will this investment pay off swiftly, but it’ll also prevent substantial losses from a subpar website.
Inside Properties grasped this, and positive results soon followed.
