Ensure your online presence, present your offers and your company effectively.
Performance and efficiency are key values at Caracal.
More than just creating websites, we want to help your business grow and generate more revenue. Building a showcase site is one of the ways we can achieve this, by putting our technical, graphic and strategic skills at your disposal.
Composed of digital experts and based in Brussels, Caracal is a human-sized agency you can count on to create an effective and efficient showcase site.
That said, creating a showcase site requires attention to several elements if it is to be a success.
User experience (UX) is crucial for a showcase site, as it determines the first impression given to visitors. User-friendly design, fluid navigation and attractive presentation are essential to capture their attention.
Responsive design is vital for a showcase site as it ensures that your site adapts to all devices, offering an optimal user experience. This enables your site to reach a wider audience and boost your company's credibility.
Regular maintenance of a showcase site is essential to ensure its security, smooth operation and relevance. By ensuring that content is up to date, links work properly and any problems are quickly resolved.
At Caracal, we offer complete support in the development of your showcase site. We take charge of designing the interface, putting the site online and managing its updates.
A successful showcase site generally comprises 6 pages:
A home page to engage the user and invite them to continue browsing.
A page dedicated to your services and/or products.
A portfolio page to showcase your work.
An "About" page detailing your mission, values and team.
A page featuring lead magnets to increase your database and build loyalty among your prospects.
A page with your contact details and a contact form.
What's more, a good example of a showcase site also includes a link to a CRM to generate more conversions by creating targeted campaigns once your visitors have browsed your website.
Last but not least, we'll apply your corporate identity to every page of your site to set you apart from the competition.
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The creation of a showcase site begins with the definition of its architecture, content, functionalities and marketing strategy to attract traffic. This design phase is divided into three stages:
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This creative phase only begins once the layout and visual identity of your showcase site have been validated. This phase is divided into two parts.
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Once the mock-up and design have been validated, it's time for us to launch the development.
We start by creating the environment that will allow your showcase site to exist. This environment requires two ingredients:
This will enable us to bring your design to life by coding and implementing it. We develop your showcase site page by page, thanks to our stack designed to create high-performance sites.
We can offer you a variety of tools and technologies to develop your showcase site.
For cutting-edge technical choices, opt for our custom Headless solution, using React.js, Next.js, Vercel, and the PayLoad CMS. If you're on a tighter budget, we can also develop a customized showcase site based on WordPress.
We strongly recommend opting for a Headless solution, which is based on a CMS without a graphical interface. It offers increased flexibility and creative freedom, allowing for the design of high-performance and modern showcase websites.
Furthermore, Headless sites align perfectly with current technologies, offering better performance, reduced loading times, and an improved user experience. Moreover, they are more secure, easy to maintain, and less vulnerable to attacks.
We strongly recommend a Headless solution, based on a CMS without a graphical interface. It offers greater flexibility and creative freedom, enabling you to design high-performance, modern showcase sites.
What's more, Headless sites are perfectly aligned with today's technologies, offering improved performance, reduced loading times and enhanced user experience. What's more, they're more secure, easier to maintain and less vulnerable to attack.