Exploration & analysis

Through a series of workshops, we take the time to understand your brand, its ecosystem, and its challenges.

We revisit your history and engage with your stakeholders to get a better understanding of you and to outline your needs.

These workshops provide an opportunity to reflect on your brand and determine the direction it should take.

The brand audit is used to assess your brand’s reputation as well as its current positioning.

We engage with all your stakeholders (suppliers, customers, external providers, etc.) to understand their perception of your brand and their expectations from it.

We perform the same exercise with your teams, to ensure that your brand is well-aligned, assess the effectiveness of your strategy, and determine the areas where we’ll need to work together.

We conduct in-depth research on your industry, your market, and your competitors. We start by identifying trends to follow and opportunities on which your brand should position itself, using carefully selected sources of information.

Then, we select competitors to analyze and list all of their strategies to draw inspiration, upon which we’ll base your own brand strategy.

The SWOT analysis is based on two axes to conduct a comprehensive audit of your brand.

The internal axis, with the strengths and weaknesses of your team. It allows you to understand the strengths you can capitalize on and the weaknesses you need to address.

The external axis, with the opportunities and threats in your market. It lets you list the opportunities to seize (like new market segments and technological innovation) and threats to monitor (such as competitors and dependence on a single supplier).

This analysis is an essential exercise for the development of a successful marketing strategy.