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With the advent of the cell phone, more and more companies are questioning the value of investing in app development. An app allows you to go further than a website by offering your users more functionality and interactivity. That said, you need to understand all its subtleties:
A mobile application, also known as a native application, is one that will be used on a smartphone and run through an operating system such as iOS or Android.
At Caracal, we use React, a language that can be adapted for both iOS and Android, saving time and reducing development costs. Once the application has been developed, we publish it on the stores to make it accessible to users.
The App Store for Apple devices
The Google Play Store for Androïd devices
Indeed, not all stores accept all applications, in order to guarantee a certain level of quality for their users. If you work with Caracal, your application will meet all these standards. Last but not least, we'll also make sure your app is visible on the stores to maximize your number of downloads. To achieve this, we'll work on your referencing using ASO (App Store Optimization).
In comparison, a web application requires less work for two reasons:
The web application can be accessed directly from the browser you use on your computer or smartphone (Chrome, Safari, Firefox, etc.). This means it's much simpler to publish than a mobile application, since there are no criteria to meet as there are for the App Store and Google Play Store.
The web application requires only one programming language to be used by all your target users, because it's accessible via the browser and therefore doesn't depend on their smartphone's operating system. This saves you considerable development costs.
A website and a web application differ considerably in terms of interactivity and functionality. Typically, a website focuses on the dissemination of information. By contrast, a web application offers a wider range of functionalities.
For example, a bank offers :
If you want to develop an application, you need to decide which option is best for you.
Of course, it's always possible to develop both a mobile and a web application. But if you have budget constraints, you're going to have to make a choice. In our opinion, this choice will depend on three criteria:
If you need features that are intrinsically linked to the use of a smartphone, the mobile application will be more interesting.
If a web application ticks all the boxes, you might as well opt for this option, which costs less and requires less maintenance.
The type of experience you want to create, and the brand universe you want to develop, will also impact your choice.
As in the case of the MVP, the success of your application requires you to test it on the market and have it tested by a panel of users.
These tests are essential at every stage of development to avoid costly and time-consuming errors. If modifications are required at a later stage, they can lengthen the timetable and increase costs.@
That's why choosing a reliable technical partner is crucial in any application development project.