Conception
Web design is much more than just visual aesthetics.
It largely transcends mere visual aesthetics. It is positioned as the art of weaving digital stories, shaping intuitive interfaces, and bringing ideas to life through the screen.
In this constantly changing universe, we will dive into the heart of emerging trends, the most current best practices, as well as essential tools, in order to accompany you in the creation of websites that not only appeal visually, but which awaken inspiration and meet the expectations of your audience. For this, we have 5 services at your disposal.
Creative briefing
The creative briefing is a document that captures the essential information for the smooth progress of our creative work.Several pieces of information should be included:
- The project context,
- A summary of your current strategy,
- The objectives of your company and project,
- Key messages to convey,
- The list of digital products to develop,
- The initial directions of artistic approach to follow.
This briefing will serve as our reference for every subsequent decision made during the execution of your project.
Creative concept
The creative concept brings together all the foundational elements of your brand while defining the artistic direction and visual universe of the project.It sets the tone and provides the drive for the following elements:
- Visual identity,
- Brand name,
- Tone of voice,
- Etc.
This concept allows us to have a solid foundation to work on, making your project go forward and assisting you in achieving your goals.
Visual Identity
Based on the creative concept, we develop a unique and clearly identifiable visual identity.
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Logo
The logo, accompanied by a tagline, is one of the key components of your visual identity.
It enables you to be quickly recognized across all your communication channels.
There are several types of logos: Monograms, Logotypes, Pictograms, Abstract, Emblems, Etc.
Depending on your positioning and brand strategy, we ensure the creation of a logo that truly represents you and is original, functional, and memorable.
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Colors
They are among the most crucial elements in making your visual identity easily recognizable.
When devising your color palette, we employ a method that associates each color with a descriptive word or adjective. For instance, red can be linked with “blood”, “cherry”, “scarlet”, or even desire, warmth, or danger.
We conduct a detailed analysis of each of your colors to ensure they align with your identity and the image you wish to convey.
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Graphic Elements
Furthermore, your visual identity comprises a set of graphic elements. These correspond to a series of shapes, patterns, icons, and illustrations.
These elements should be unique, recognizable, and memorable.
We also ensure they are readily usable for your daily communication needs.
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Typography
Typography, which pertains to the typefaces you will use in all your communications, requires significant consideration. It should match your personality, your industry, and resonate with your audience.
To establish your brand as a market benchmark, we craft distinctive typographic styles, offering a wide range of expressions. We ensure that the typefaces we develop are legible, user-friendly, and versatile across various platforms.
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Logo
The logo, accompanied by a tagline, is one of the key components of your visual identity.
It enables you to be quickly recognized across all your communication channels.
There are several types of logos: Monograms, Logotypes, Pictograms, Abstract, Emblems, Etc.
Depending on your positioning and brand strategy, we ensure the creation of a logo that truly represents you and is original, functional, and memorable.
2 / 4
Colors
They are among the most crucial elements in making your visual identity easily recognizable.
When devising your color palette, we employ a method that associates each color with a descriptive word or adjective. For instance, red can be linked with “blood”, “cherry”, “scarlet”, or even desire, warmth, or danger.
We conduct a detailed analysis of each of your colors to ensure they align with your identity and the image you wish to convey.
3 / 4
Graphic Elements
Furthermore, your visual identity comprises a set of graphic elements. These correspond to a series of shapes, patterns, icons, and illustrations.
These elements should be unique, recognizable, and memorable.
We also ensure they are readily usable for your daily communication needs.
4 / 4
Typography
Typography, which pertains to the typefaces you will use in all your communications, requires significant consideration. It should match your personality, your industry, and resonate with your audience.
To establish your brand as a market benchmark, we craft distinctive typographic styles, offering a wide range of expressions. We ensure that the typefaces we develop are legible, user-friendly, and versatile across various platforms.
Editorial Identity
Brand name
Choosing a brand name is a complex task. It requires identifying an idea that is: original, aligned with your positioning and values, available and not already used by another company, easy to pronounce, read, and remember.
We always provide multiple suggestions to select a brand name that truly resonates with you.
Tagline
The expression can manifest in a multitude of ways, whether descriptive, emotional, or aspirational. The direction it takes hinges on your desired brand positioning, its unique identity, and the specific audience you’re aiming to engage
It’s intricately tied to your brand’s name, condensing your commitment into a few carefully chosen words.
Tone of voice
Your tone of voice mirrors your brand’s communication style across channels like your website text, social media posts, and descriptions. It hinges on factors such as your industry, target audience, and brand positioning.
We assist in defining, refining, and applying your editorial characteristics consistently across your content channels.
Storytelling
At this point, both the visual and editorial identity of your brand are defined. It’s time to bring everything to life through storytelling.
This method involves telling a story to more easily capture your target audience’s attention by eliciting emotions in them, instead of using traditional sales arguments.
Based on your positioning and identity, we help you craft your story and tell it.
Brandbook
Lastly, we construct your brand book, which encapsulates your entire brand identity through three distinct charters:
Identity Charter
The identity charter encompasses your brand strategy, positioning, and the four elements of your brand platform: Your mission, your vision, your values, your promise.
This charter ensures consistency across all your communication actions.
Graphic Charter
The graphic charter encompasses your visual identity codes and guidelines for consistent communication material design: Your logo and all its variations, your color palette, your typography, your iconographic choices, etc.
The charter encompasses all visual identity elements and offers clear design guidelines.
Editorial Charter
The editorial charter encompasses all the editorial guidelines of your brand: Your tone of voice, your editorial characteristics, your preferred topics, etc.
This charter allows you to frame the subjects on which your brand speaks and the way it communicates about them.
