Data marketing strategy

Maturity diagnosis

We assess the maturity of your marketing ecosystem and identify areas for improvement and opportunities in the short, medium and long term.

Collection and centralisation

We set up a reliable technological base to be able to centralise, reconcile and activate all your marketing data. We optimise or implement as needed the various Digital Analytics tools (Google Analytics, Google Tag Manager, …).

Analysis and action

Based on the marketing data collected and analysed, we prioritise the necessary actions and implement them. We perform a quantitative and qualitative analysis of your customer segmentation, your user journey and your predictive modelling. Predictive analytics is about identifying and understanding, based on the information collected, and on the habits and preferences of your consumers to offer them the best possible experience

Caracal Agency